Alicia Bassuk empowers leaders and teams globally with strategic guidance and innovative solutions, transforming organizational culture and performance to achieve unparalleled success.

info@ubicastrategy.com

Author: Sarah

Have you ever walked down the street and encountered a squawking, sermonizing windbag shouting to everyone about how they should live their lives? How about the bullhorn-blaring corner preacher? And the all-knowing, sign-wearing doomsday prophet roaring about government conspiracies? This is called soapboxing, a term stemming from...

ESPN should be more sincere about the message it uses to intro its own award show. More sponsors should leverage their support for gender equity. More female athletes should find their voices, and proclaim their 51 percent representation.   By Alicia Bassuk, Contributor   The Ad Council's video, "We Are...

They can be complete and utter nightmares, but executive coach Alicia Bassuk, who's worked with CEOs, sports stars and entrepreneurs, identifies the causes of troublesome colleagues' behavior and how best to respond. 1/6: The Moles Who They Are: Mole colleagues hide when they feel insecure, allowing problems to...

According to Elon Musk, a good way to tell if a candidate is fibbing about his or her qualifications is whether they can use a personal story to illustrate a particularly telling experience. “If someone was really the person that solved a problem, they’ll be...

Employing broader social-cultural relevance beyond trivia discussions will move sports chat to your comfort zone. Change the game. Make professional sports your interest and gain the home court advantage at your office.   By Alicia Bassuk, Contributor   What does a shotgun have to do with Hail Mary? Can a...

I am not naive enough to think that new words can be spoken like magical incantations to suddenly change the culture and mentality that has long defined the NFL. However, old words will certainly guarantee the status quo. By Alicia Bassuk, Contributor A political maxim states that the...

The fields of psychology, performance optimization, team building and leadership development are replete with female professionals. The old school mentality the NFL seeks to amend, and that Coach Carroll seeks to challenge could be altered even further by giving female advisors more earnest consideration.   By Alicia Bassuk,...

The topic is rarely discussed, despite being a common, traumatic situation that disrupts productivity; it can enhance leadership, but it depends on each person, says a coaching expert.   On the list of the most stressful things that can happen in life, divorce is second, right after...