Alicia Bassuk empowers leaders and teams globally with strategic guidance and innovative solutions, transforming organizational culture and performance to achieve unparalleled success.

info@ubicastrategy.com

Press

Do you have prepared phrases for when things get tricky at work? Whether it’s telling an employee they need to improve their hygiene, pushing back on someone taking credit for your ideas, or bringing up serious complaints to HR, it’s always good to feel prepared. Work...

Ever been bashed for wearing your heart on your sleeve? Slammed for being thin-skinned? Knocked for not being able to take a joke? In a world filled with microaggressions and macro hostilities, psychic bruising is often difficult to avoid. But you don't have to see...

...and why we shouldn't anymore. Last night, my friend Eugenia and I went to a restaurant and took seats at the corner of the bar. An hour later, a man obviously who had been drinking nearly bumped into me. I reacted by holding my hands up,...

Follow these steps to protect yourself from negativity. You've seen these people. You've been around them. You may have even encountered them directly. They stand inside elevators, staring at you as you race toward the doors closing in your face. They don't talk; they dictate. They...

Sara*, the CEO of a software company, had recently fired an employee. In a heartbeat, gossip about the who, how and why of the termination began spreading through the office grapevine like chicken pox in a kindergarten classroom. The copy-room commentary was flat-out false. But the...

Have you ever walked down the street and encountered a squawking, sermonizing windbag shouting to everyone about how they should live their lives? How about the bullhorn-blaring corner preacher? And the all-knowing, sign-wearing doomsday prophet roaring about government conspiracies? This is called soapboxing, a term stemming from...

ESPN should be more sincere about the message it uses to intro its own award show. More sponsors should leverage their support for gender equity. More female athletes should find their voices, and proclaim their 51 percent representation.   By Alicia Bassuk, Contributor   The Ad Council's video, "We Are...

They can be complete and utter nightmares, but executive coach Alicia Bassuk, who's worked with CEOs, sports stars and entrepreneurs, identifies the causes of troublesome colleagues' behavior and how best to respond. 1/6: The Moles Who They Are: Mole colleagues hide when they feel insecure, allowing problems to...